When I stopped by the Nintendo store in Kyōto, I knew I needed to get an product with the company’s oldest mascot on it. No, I don’t mean Mario, Link, Donkey Kong, or even Mr. Game and Watch. I’m talking about… Napoleon Bonaparte?
If you weren’t aware, the Nintendo corporation is much older than video games. It was originally founded in 1889 (Meiji 22) to produce hanafuda cards (花札) — which it still makes today!
A hanafuda deck consists of twelve suits of four cards each, all with abstract designs (originally to evade Edo-era anti-gambling laws). The cards are much thicker than western playing cards (トランプ) but are about a third of the size.
As shown above, Nintendo’s hanafuda come in a box with Napoleon’s portrait on it. That has been the case since at least 1901 (Meiji 34), although the company once had many other brands of cards featuring other historical figures like Saigō Takamori (西鄕 隆盛) and fanciful designs like tengu (天狗).
A rare poster listing all of Nintendo’s onetime 1 card brands (Yamazaki Isao/Tofugu)
It’s not clear why Napoleon was chosen, why he got top billing, or why he remains the face of hanafuda today. One theory suggests it was copied or acquired from an American brand, which in turn may have been named after an English card game, but this is purely conjecture.